“From Inbox to Airwaves: How Indie Artists Can Get Played on Radio – with Bruce Schwarz”
Download MP3In this episode of Way Beyond the Music, host Mark Sebby interviews Bruce Alan, the program director of Texas 46 Radio. They discuss the evolution of the radio station, the challenges of running a radio station, and the importance of metadata in music submissions. Bruce shares insights on how artists can effectively approach program directors, the significance of maintaining relationships, and the realities of the music industry. The conversation emphasizes the value of internet radio and the opportunities it provides for indie artists.
takeaways
takeaways
- Mark Sebby introduces the new season focusing on music industry professionals.
- Bruce Alan shares the inspiration behind starting Texas 46 Radio.
- The importance of having user-friendly software for running a radio station.
- Artists should keep their submissions simple and straightforward.
- Metadata is crucial for music submissions to program directors.
- Follow-up communication with program directors can strengthen relationships.
- Artists need to learn the booking process to succeed in the industry.
- The significance of internet radio in promoting indie artists.
- Artists should not underestimate the power of smaller radio stations.
- Persistence and positivity are key for artists in the music industry.
titles
- Navigating the Music Industry: Insights from Bruce Alan
- Behind the Scenes of Texas 46 Radio
Sound Bites
- "You can't grow up and be like me."
- "This is way beyond the music."
- "Don't be afraid to ask for advice."
Chapters
00:00
Introduction to Season Two
Introduction to Season Two
01:59
The Birth of Texas 46 Radio
The Birth of Texas 46 Radio
05:38
Life Behind the Console
Life Behind the Console
17:47
Artist-PD Interactions: The Good, Bad, and Ignored
Artist-PD Interactions: The Good, Bad, and Ignored
21:47
Navigating Music Distribution Tools
Navigating Music Distribution Tools
26:12
The Importance of Professional Station Liners
The Importance of Professional Station Liners
30:53
Understanding the Role of Promoters
Understanding the Role of Promoters
33:53
Charting and Reporting in the Music Industry
Charting and Reporting in the Music Industry
37:31
Engaging with Audience: QR Codes and Promotions
Engaging with Audience: QR Codes and Promotions
39:03
Navigating Music Submissions: What to Avoid
Navigating Music Submissions: What to Avoid
41:16
The Importance of Professionalism in Music Submissions
The Importance of Professionalism in Music Submissions
43:24
Understanding the Music Industry: Submissions and Charting
Understanding the Music Industry: Submissions and Charting
45:08
Building Relationships: The Role of Follow-ups in Music Promotion
Building Relationships: The Role of Follow-ups in Music Promotion
46:55
Promoters vs. Self-Submission: Weighing the Options
Promoters vs. Self-Submission: Weighing the Options
48:58
The Reality of Music Promotion: Expectations vs. Reality
The Reality of Music Promotion: Expectations vs. Reality
52:44
Final Thoughts: Advice for Indie Artists
Final Thoughts: Advice for Indie Artists
